Lucy Faragher
Student Veterinary Physiotherapist
Personal Development Plan including; SWOT analysis, goals and key actions.
Taking stock: SWOT analysis of my current situation, including evidence:
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Strengths:
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I am a driven and hardworking individual, this is necessary to complete my MSc and run my own business as a Veterinary Physiotherapist in future. 
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I am out-going and find it easy to converse with new people, because of my natural ability to be social and interact with people I build up a rapport quickly with peers. This is an advantage for me as throughout the three years of study I believe the group will need each other for support and help at times, it will also be beneficial for me as I build a client base as a MSc Veterinary Physiotherapist in future. 
Weaknesses:
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I struggle speaking in front of larger audiences, this will be a weakness as there will be occasions when I need to address a larger audience in my course and there will be exams that need me to speak in front of people. 
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One of my weaknesses is time management, I underestimate how much time I will need to complete smaller tasks which then runs into my time I have set for larger tasks that I need to complete. Time management is a skill, I am sure I will develop this and improve throughout the next year and continue to do so in future. 
Opportunities:
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An opportunity to study and pursue a professional career in something I am passionate about. 
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The opportunity to develop my academic skills, e.g. report writing, research and critical analysis. I will also be developing my time management, which as I stated earlier is a weakness of mine. 
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I will have the opportunity to practise speaking in front of larger audiences, this is a weakness of mine due to my nerves I suffer in front of crowds. 
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Threats:
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There is always the threat that I may fail an exam and with the chance of resitting the exam only once more if I were to fail that I would not be able to complete my course. 
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If I don’t develop my public speaking I may perform badly in an exam which requires me to speak to a group. 
Key Actions
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Complete my MSc. 
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Set up my business. 
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Market myself successfully, using social media and becoming interactive with potential clients to gain their interest. 
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Give a professional service and build rapport with local equine professionals. 
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Use my social media as a platform to attract sponsors. 
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Take the business in a new direction of training horses. 
Goals
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Objective 
To complete my MSc and be a fully qualified Veterinary Physiotherapist. 
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Establish a client base and build a good reputation, to also have successful marketing strategies.
Outcome
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My commitment to the course and passion for animal welfare will aid me on my journey to completing the MSc.
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Through the use of effective marketing and utilising social media I hope to help myself build a strong client base and good reputation.
Timescale
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I hope to complte my MSc and be qualified in three years.
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I would like for the immediate two years following completion of the MSc to build a client base and establish a reputation.